T-Mobile Android Ad Boosts Old iPhone App Sales
A recent T-Mobile Android ad accidentally boosted sales of an older, already existing iPhone application. Yes, it seems like no matter what, there’s already an app for that.
The application, iFog, debuted Dec. 24th of last year. While it sold 200,000 copies at $0.99 a pop, since its first initial surge of interest, it’s become a more modest 250 per week seller. That is, until recently.
iFog works by taking a photo which the user selects and superimposing a steam effect superimposed on it. The steam can be wiped away by running a finger over the screen surface, much like you might do with a mirror. Blowing on the iPhone microphone fogs the screen up again.
For some reason, iFog saw a recent doubling of sales. Stumped at first, the developers were clued into what happened when friend talked about an iFog TV commercial.
Of course, there was no such iFog TV commercial. What the friend had seen was a T-Mobile myTouch commercial (below) with none other than Dana Carvey seen with a knock-off of iFog made for Android. Hey, they should have known: there was already an app for that.
Watch the video.
http://technologyexpert.blogspot.com/2009/10/t-mobile-android-ad-boosts-old-iphone.html
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